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Certified Pre-Owned (CPO) Advantage

Details

Ad Size Custom
Advertising Opportunity Certified
Audience
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, Retention
Program Goals High-Impact
Availability 2023

Business Rules

Last updated: February 8, 2023

Note the header assets are collected by CM and provided to DMD. DMD builds the internally hosted images and provides CM with the JSON code. That code is inserted into a custom template in GAM for the 300×250 and 320×50 creative. Therefore, specific AB+ Names for the header and logo are not provided.

  Certified Pre-Owned (CPO) Advantage
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser

Certified

National/Tier 1

Pages

Car Research Certified Landing Page

Segments None
Duration Any
Ad Type
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • 300x250
  • 320x50
  • Custom
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Other | CPO Advantage Page | Placeholder
  • ATC | CAMP | Display – T1 Retention 2023 | CPO Advantage | Make or Model | CPO VDP Companion | IAB or Native (300×250)
  • ATC | CAMP | Display – T1 Retention 2023 | CPO Advantage | Make or Model | Used VDP | IAB or Native (300×250)
  • ATC | Custom | CPO Advantage | CPO Retention | Used | T1 Exclusive | VDP Mobile MMA (320×50)
  • ATC | Custom | CPO Advantage | CPO Retention | Used | T1 Exclusive | VDP Mrec (300×250)
  • ATC | Custom | CPO Advantage | CPO Retention/Conquest | Used | Standard | VDP Mobile MMA (320×50)
  • ATC | Custom | CPO Advantage | CPO Retention/Conquest | Used | Standard | VDP Mrec (300×250)
Ad Priority
Bundling Requirements All possible options are available
Block List Applies? No
Advertiser Priority Order CPO
Collapse When Unsold? Yes

Asset Inclusions

Last updated: February 8, 2023