CPO Learning Center

How It Works

Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.

Merchandise elements on the page include:

  • Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
  • CPO program details
  • Site-produced CPO video
  • CTAs to view CPO listings on our site
  • CTAs to your CPO site
  • Carousel of your CPO listings based on user’s location
  • Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.

Details

Ad Size Custom
Advertising Opportunity Certified, Cox Automotive, National, Tier 1
Audience Certified Vehicle Auto Shoppers
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness
Program Goals Lower-Funnel, Segment
Availability 2023

Business Rules

Last updated: February 8, 2023

Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified (CPO)
program.

Merchandise elements on the page include:

  • Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
  • CPO program details
  • Site-produced CPO video
  • call to actions (CTAs) to view CPO listings on our site
  • call to actions (CTAs) to your CPO site
  • Carousel of your CPO listings based on user’s location
  • Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.

 

  CPO Learning Center
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Used
Homepage
Offsite
Platform Desktop
Tablet
Mobile
Advertiser

Certified

National/Tier 1

Pages

Custom page

Segments None
Duration Any
Ad Type Native (Non-IAB)
Geography National
Ad Serving Site served
Ad Size

The following sizes apply:

  • Custom
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Other | CPO Make Landing Page | Hero | Placeholder
  • ATC | CAMP | Other | CPO Make Landing Page | Placeholder
Ad Priority
Bundling Requirements Dependent on ad product
Block List Applies? No
Advertiser Priority Order CPO
Collapse When Unsold? N/A

Ad Specs

Last updated: February 8, 2023

Asset Inclusions

Last updated: February 8, 2023