Half Page

How It Works

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Details

Ad Size 300x600
Advertising Opportunity Certified, Major Accounts, National, Regional, Tier 1, Tier 2
Audience Auto Shoppers (All Intents)
Ad Type Standard IAB
Platform Desktop, Tablet
Marketing Objectives Awareness, Conquest, Consideration, New Model Launch, Retention
Program Goals High-Impact, Lower-Funnel, Segment
Availability 2023

Business Rules

Last updated: February 8, 2023
  Half Page
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Upper Funnel
Supersection Other
Platform Desktop
Tablet
Advertiser

National/Tier 1

Regional/Tier 2

Certified

Major Accounts

Pages

Search Form

Style Search Results Page (SLP)

Segments None
Duration 1 month
Ad Type Native (IAB)
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x600
Lead Time 5 business days
Option to Serve 3rd Party
Ad Book Product Name
Ad Priority
Bundling Requirements None
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? Yes

Ad Specs

Last updated: February 8, 2023

Asset Inclusions

Last updated: February 8, 2023