Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
Audience PDs available:
Segments:
Search Path (60/30 day):
Loyalists:
Defectors:
| Advertising Opportunity | Auto-Related, Cox Automotive, Local Reseller, Motorcycle, National, Regional |
| Audience | In-Market Auto Shoppers, New Car Auto Shoppers, New Car Shoppers, Used Car Auto Shoppers, Used Car Shoppers |
| Ad Type | Custom, Display, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Audience Targeting, Awareness, Lower-Funnel Activities |
| Program Goals | Audience Targeting, Awareness |
| Availability | 2023 |
Adaptive Responsive Solution
| Programmatic Preferred Deal | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Used New Owners |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser |
Auto-Related Certified COX Automotive Local/Reseller/Tier 3 Motorcycle National/Tier 1 Near-Endemic Regional/Tier 2 |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
Real time |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Standard |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
