Reports, pricing tools and insights to measure and act on your performance, shopper engagement, and ROI. All in one place.
NEW Analyze Promotion
A NEW report from nVision, giving you the ability to view performance for specific advertising products with Autotrader.
Get an on-demand, transparent view of performance
View impressions, clicks and engagement metrics over any period of time, with the ability to segment by make and Alpha Zone
NEW Analyze Leads
A NEW report from nVision that breaks down leads.
Get detailed insights into leads by email, text, chat, phone and Accelerate My Deal (digital retailing)
View lead trends over time to quickly identify shifts and optimize your strategy
Get detailed lead insights, including contact information and lead submission type, for quick and convenient follow-ups
Audience Explorer
Inform your advertising and strategy with the power of Cox Automotive data in the following ways:
Connect your inventory to relevant shopper opportunities by:
Vehicle type
Vehicle body style
Vehicle price
Vehicle mileage and more
Understand your audience by identifying key segments in your market, including consumers who are:
Ready to buy
Actively shopping
Casually browsing
Not currently shopping
Inconclusive
Analyze Inventory
Review your vehicle inventory performance by diving into:
Vehicle engagement with daily inventory updates
Customized Quick Views, for reports focused on the metrics that matter most to you
Vehicle scores to see which units are likely to sell
These key insights give you the power to optimize merchandising in order to get your most desirable vehicles on the front line, and assess lower-scoring vehicles fast so you can clear them out quickly.
Analyze Live
Accessing real-time views allows you to:
Stay informed, with real-time web activity for your inventory, refreshed every six seconds
Update or enhance listings to increase shopper engagement
Allocate more weight to listings that are performing well with shoppers
Optimize your reach with location-based information via live feed
Analyze Shoppers
See what’s driving shoppers and buyers to your site, with the ability to:
See how shoppers engage across your website and other digital channels
Understand when you’re reaching shoppers in the funnel
Monitor browsing and buying behaviors
Optimize your website merchandising and in-store experiences
Analyze Market
See how you rank against the competition in your market to easily identify gaps and gain more market share:
See your market share based on specific time frames
Dive into data by vehicle make, as well as type (new, used, or certified)
View your share of listings, search impressions and VDP views
