Promoted Content & Editorial

How It Works

IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.

Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.

HIGHLIGHTS

  • Enhanced product page experience
  • Retention exclusivity for all participating models
  • CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

Included Solutions

Details

Ad Size 300x250, 728x90, Custom
Advertising Opportunity Certified, Cox Automotive, National, Regional, Tier 1, Tier 2
Audience Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent)
Ad Type Standard IAB
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, Conquest, Consideration, New Model Launch, Retention
Program Goals Lower-Funnel, Segment, Upper-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
  Promoted Content & Editorial
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com
Funnel Lower Funnel
Supersection Homepage
Platform Desktop
Tablet
Mobile
Advertiser
Pages

Content Landing Pages

Homepage

Offsite

Segments None
Duration 1 month
Ad Type Native (Non-IAB)
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 300x50
  • 728x90
  • 970x250
  • 120x240
Lead Time 10 business days
Option to Serve 3rd Party
Ad Book Product Name
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Facebook
  • KBB | Audience | AXO | Promoted Content – Traffic Driver | Native
  • KBB | Audience | Onsite – Promoted Content | Editorial | FCT (120×240)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Headband (970×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Leaderboard (728×90)
  • KBB | Audience | Onsite – Promoted Content | Editorial | Mrec (300×250)
Ad Priority Sponsorship
Bundling Requirements None
Block List Applies? Yes
Advertiser Priority Order None
Collapse When Unsold? Yes

Asset Inclusions

Last updated: February 8, 2023