Autotrader Powers What's Next for Dealers, Shoppers in 2021
ATLANTA, Feb. 4, 2021 /PRNewswire/ — As the most recognized third-party listings brand and the authority on automotive consumer insights, Autotrader is unveiling its latest innovations at the 2021 NADA Show to help dealers stay ahead in the new year and beyond. Autotrader’s newest products add to its already comprehensive marketing solutions designed to fuel consumer demands and greater growth for dealers.
Despite obstacles in 2020, Autotrader drove more car sales than its closest competitor1 and had record engagement and site traffic, proving its value is unparalleled. There are even more opportunities and growth to come in 2021, as dealerships reap the benefits of inserting technology into their operations and transforming the online experience for shoppers, who increasingly want to complete their vehicle-buying experience digitally. In fact, two out of three consumers expressed they are now more likely to buy their next vehicle 100% online2 whereas in 2019, some steps in the process like signing contracts and price negotiation were preferred to be done in person.3 Digital transformation is a critical element for dealership adoption to reach new bounds of profitability and customer acquisition, with Digital Retailing leads delivering 25% higher gross profits.4
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