Do you know how to leverage your brand, traffic and reputation to drive sales? Discover the 4 ways successful auto dealers are expanding and building the brand they already have. […]
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Contact us nowGeneration Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […] The...
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Iconic Comedic Actor Touts Autotrader’s At-Home Car Buying Features in New “Finally, It’s Easy” Ads ATLANTA, Oct. 11, 2021 /PRNewswire/ — Autotrader today releases the latest in its “Finally, It’s...
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The 2021 Cox Automotive all-virtual Dealer User Summit offerred instructional sessions for clients. Read this blog to learn more.
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Especially as more dealers are expanding inventory reach beyond your immediate market and DMA, your vehicle detail page (VDP) can make or break you. Are you following these five VDP best practices?
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Car buyers don't care which tool they use on your site if they can easily get the car they want for a fair price. To deliver a simple, fast process, you need to build a digital car dealership ecosy...
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Is a summer slowdown coming? Here are some acquisition and audience strategies to consider in preparation for the summer sales season and to remain successful long term.
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Personalization makes car buying better. Here are the keys to creating a personalized car buying experience that goes beyond the dealership.
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How can dealers keep vehicles sales and revenue up during the new vehicle inventory shortage? It's time to reimagine your CPO segment.
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Updated Mar. 2021. Autotrader has the highest sales per dealer in the industry. Our team never quits finding ways to send you the best quality leads that close more deals.
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Audience targeting that parses out who’s ready to buy versus actively shopping versus casually browsing gives the data you need for marketing that converts.
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How can automotive dealerships grow fixed ops market share in today's market, and how can that support variable operations? Let's discuss.
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Data-based decision-making is critical for auto dealerships today. Let's look at our data to find what we need to focus on, measure, change, and test.
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The answer to increasing sales in a slowing market is simple: strategically extend your used vehicle sales and advertising outside your DMA, into new markets.
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Many households could benefit from selling or trading in. You need used vehicle inventory and sales. Let’s educate your potential car buyers for a win-win.
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ATLANTA, June 8, 2020 /PRNewswire/ — Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the...
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Let's talk about at-home car sales and service today and in the future. Kevin LeSage discusses how car dealerships are keeping sales moving during COVID-19.
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Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, […] The post The High...
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